Best Email Marketing Tools

You want to grow your business – and need email marketing tools that’s easy to use, affordable, and will turn your leads into customers – right?

It sounds simple enough, but with an overwhelming various email marketing tools to choose from, in a rapidly-changing market, and with every email marketing company’s website saying the same thing, it’s anything but.

Which is why we created this guide; the only comparison of  best email marketing tools that’s objective, regularly updated, and based on a comprehensive amount of surveys, experience and data – lots of data.

Best Email Marketing Tools

  1. Active Campaign

Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 90,000 small businesses customers.

Impressively, they’ve achieved this organically by building a product that’s both easy to use and one of the most affordable in the email marketing space.

ActiveCampaign pioneered the visual automation builder which, unlike other tools that require expensive consultants and training to use, enables anyone to craft powerful email automation sequences with no prior experience needed.

And despite being so easy to use, ActiveCampaign is rich in revenue-boosting features. From predictive sending and predictive content to triggering SMS messages or site messages on your website, ActiveCampaign provides an exceptional toolkit for small businesses to grow their business.

  1. Pabbly

Pabbly Email Marketing is another email marketing tool that gives you the freedom to create your own emails and send them to your probable customers. This system is a boon for the people who are not much into technical stuff as it contains an inbuilt SMTP.

The software offers a 99% delivery rate which means that the mail will fall directly into the inbox thereby reducing spam rate. It means that you can start sending emails through your own server.

  1. Convertkit

ConvertKit is a relatively simple email marketing tool used almost exclusively by bloggers and online course instructors to develop their personal brands.

Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.

If you’re a creator that just needs a simple tool to serve your audience with regular content, there’s no better tool.

  1. SendinBlue

SendinBlue is best-known as one of the leading transactional email services. Building on this reputation they built an email marketing automation product.

We use SendinBlue to send transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%).

While I can’t comment on their marketing automation features from first-hand experience, it’s evident from our customer surveys that it’s good, but perhaps not as powerful as some of the other tools we’ve featured here.

  1. Mailchimp

MailChimp is a simple to use email marketing tool for bloggers and smaller websites as it comes with a free plan. It’s not only has a cute company mascot, but they’re one of the leading email marketing providers, with over 1 billion emails sent a day using their service.

MailChimp is constantly evolving. You’ll find new features spring up all the time. There’s even social media integration too. The template selection is decently sized, and they’re very easy to customize. You’ll also find advanced email marketing features available as well, like contact segmenting, autoresponders, service and app integrations, time-zone based sending, A/B testing and a lot more.

A lot of people use MailChimp simply for the free offer alone. Beyond those on a budget, MailChimp is great for bloggers and business owners who want an easy to use tool that’s packed with advanced features.

The free plan allows you to have up to 2,000 subscribers and send up to 10,000 emails per month. Once you’ve exceeded these numbers, you’ll want to upgrade to the Essentials, Standard, or Premium plan.