Advertising On Amazon

Advertising on Amazon is the best way to communicate to the customers. Advertising is for everybody, it will helps informs the customers about the brands available in the market and the variety of products. It is done using Amazon Advertising Tool.

Similar to how Search engine works, when you type in a keyword in the Amazon search box and list of products appear, some of the top results will be sponsored posts – these are considered Amazon ads. Those are denoted with “sponsored” or “ad” text like in the image below.

Advertisers who want to increase visibility of their products on Amazon can pay for these positions by bidding on specific keywords, which will lead to higher visibility in the Amazon Search listing. The advertiser will then be charged when a shopper clicks on their ad.

Let’s see how Amazon Advertising Works.

How Amazon Advertising works

  1. Create a campaign

To create a Sponsored Products campaign, pick the products you want to advertise, set a budget of your choice, and choose your campaign duration. We recommend a daily budget of INR 50 (minimum requirement) and running your campaign without an end date—that way, shoppers can discover your products any time they shop on Amazon.

Then, choose between automatic or manual targeting to be able to bid on keywords. The automatic option is the easiest way to get started.

For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to bid for clicks. Then, you’ll choose where you want to drive traffic: either to your Store, or to a product listing page featuring a selection of your products.

  1. Shoppers see your ad

Sponsored Products launch immediately, while Sponsored Brands and Stores undergo a moderation review. Based on relevance and bid, ads are shown to shoppers.

When shoppers click on products featured in your ads, they’re taken to your product detail page. When they click on your logo in your Sponsored Brands ad, they’re taken to your Store or product list page.

  1. Measure success

Use your reports to see how your campaigns perform, such as your return on ad spend, and view your Stores insights dashboard for details on engagement, sales, and more. These insights can help you measure performance and optimize your campaigns.


How much does it cost?

Amazon Advertising is started from INR 50. Sponsored Products and Sponsored Brands are cost-per-click ads, meaning you pay only when your ad is clicked. You choose how much you want to spend for a click, and you also choose your budget. You can update your daily budget at any time.

By default, advertising costs are deducted directly from your seller account balance. You’re only charged when your ad receives clicks.

There is no cost to create your Store.


Amazon Advertising Service

Navrangi Ecommerce Solution help sellers to Sell Products on Amazon. We provide Product Cataloging Service and Product photography service in india. our advertising team will optimize your products and run the Amazon ads using high relevancy keywords. For more information Contact us.

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